Business Government and Society
Baron, D. P. (2010). Business and its environment (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Chapter 12: Law and Markets
Chapter 13: Information Industries and Nonmarket Issues
Read “Patent Games: Plavix” found on page 406 of the textbook. Answer the following:
1. In 100 words, why did Bristol-Myers Squibb and Sanofi-Aventis seek a settlement rather than let the patent infringement case go to trial?
2. In 100 words, should Bristol-Myers Squibb and Sanofi-Aventis have attempted to pay Apotex to prevent it from launching a generic version of Plavix?
3. In 100 words, was Sherman’s strategy that of a shrewd business executive? Did Sherman act ethically in his strategy?
4. In 100 words, should the FTC and the state attorneys general have rejected the agreements?
5. In 100 words, did Bristol-Myers Squibb likely violate the deferred prosecution agreement?
