Business marketing assignment
Revisit the Business opportunity (the fast food industry) you chose to consider as an entrepreneurial venture in last week. Complete a thorough: (a) market and (b) competitive analysis for this business. You will be graded on how thoroughly you conduct this analysis according to what you read in the Lesson section for this week. You will be assessing:
who, what, and where your target market is/what customers you want to attract?
who are your competitors?
what are their strengths?
what do you perceive are their weaknesses that you could exploit?
Instructions:
In an a well written, APA formatted essay address the questions above. Your paper should be 1050-1400 words and should use a minimum of 3 sources from your annotated reference list completed in the previous week.
