Instructions: 1. Prepare a two page single-spaced brief memo on a major advertising agency, which includes the advertising agency’s history, general profile (revenue, size, locations, etc.), areas of specialty, key advertising campaigns, and overall importance in the advertising field.
2. Prepare a tailored one page single-spaced cover letter applying to a job in that ad agency.
history (when, where, why, and by whom it was founded)
The memo should include the sections below and answer all but not limited to the questions included
1.general profile (revenue, size, locations, practice areas, etc.)
2.areas of specialty (e.g. entertainment, food, fashion, etc.) and key services
offered
3. key advertising campaigns (e.g. what campaigns have made the agency
notable?)
4. overall importance in the advertising field (how does/did the company compare to competitors in terms of size and revenue, etc.? how has the ad agency contributed to the development of advertising in America?)
minimum resources required for the memo:13
resources recommended: Bloomberg, AdAge
format: https://owl.english.purdue.edu/owl/resource/590/04/
2nd step: The cover letter should clearly identify the job profile and
ad agency to which you are applying and illustrate specific reasons why you’re a good fit for the job Marketing Manager.
http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
please provide specific experience, skills, and accomplishments using examples, facts, and figures that fit well for this job.
