Business Model

The hybrid business plan:

  1. Cover Page: company name, address, phone number, date, contact person, web site, Facebook, Twitter,

etc. Confidentiality statement

  1. Table of Contents
  2. Executive Summary of 1-2 pages (critically important)
  3. Business Model Canvas.
  4. Value proposition: What problem(s) are we solving for our customers? What customer needs are we

satisfying? What value do we deliver to the customer? What bundles of products and services are we

offering to each customer segment?

  1. Key activities of the venture:
  2. The team: This is not an explicit part of the business model canvas, but it is one of the most important

items to investors as we will see in the next chapter.

  1. Customer segments:
  2. Customer Relationships:
  3. Channels to reach the customer:
  4. Revenue streams: What value are our customers ready to pay for? For what do they currently pay?

How are they currently paying? How would they prefer to pay? How much does each revenue stream

contribute to the overall revenue

  1. Key Partners:
  2. Cost Structure:
  3. Key Resources: What key resources do we need for: our value propositions, our distribution channels,

our customer relationships, our revenue streams?

  1. The Ask. What do you need from the reader?

The Pitch: These are potential slides for the pitch presentation to be submitted as a video. (just a slide show for this)

  1. Title
  2. Problem
  3. Solution
  4. Opportunity and Target market
  5. Technology
  6. Competition
  7. Marketing and Sales
  8. Management Team
  9. Financial Projections
  10. Current Status
  11. The ask: what do you want from them and how will you use it?
  12. Summary of key points, the ask, and request questions.

You do not use all twelve slides. You need to select those that are the most important and useful to you.

Keep it crisp and clear.

You are to prepare a 10- page project paper (summary business plan) that does an analysis of a potential new venture. This is to be a potential project in which title, problem, potential solution, target market, and competitors are presented. You may choose that on your own or interview potential entrepreneurs to obtain an idea. The ten page analysis is due by 5 pm on March 25 along with a video of your elevator pitch for the project (just slide show). As part of that you will create a Business Model Canvas.

VENTURE IDEA: mix a food truck and delivery. While you may not be able to drive and cook, you will be able to arrive at the location and prepare a quick fresh meal rather than a wet sub that has been in the car for an hour.

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