Business Plan
Unit 6 Research Paper
Directions
Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information: I. Purpose – why has the plan been written
II. Table of Contents
III. Executive Summary – this is short and concise and covers the
principal points of the report and is prepared after the plan has been written
IV. Introduction – what product and foreign country did you select and
why
V. Situational Analysis – describe the product to be exported
VI. Country History – present a brief history of the country as it relates
to its origins and trade history
VII. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product
– Consumer attitudes toward product – Educational levels – ability to comprehend instructions, ability to use product – Languages – labels, instructions VIII. Political Environment – present an overview of the governance structure of the country along with any legal-political forces
– Certain features required or prohibited – Label and packing requirements
IX. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the
country selected, market screening
X. Economic Development – how developed is the country and how will
this influence the success of your product – Purchasing power – Wages – Infrastructure
XI. Summary
For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.
Your paper is to be a minimum of 5 pages in length and be in APA formatto include:
? The use of headings and subheadings ? Times New Roman 12-point font ? Double-spaced lines ? Two spaces after punctuation ? 1 inch margins ? Paragraphs with a minimum of 3 sentences ? The first line of each paragraph should be indented 1/2 inch ? Include in-text citations for each thought that is not your own
(information derived from another source)
? A reference (or works cited) page
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