Business Strategy of WholeFood

• Does your selected business have differentiated products or services? If so, what is the basis for this differentiation from the competition?

related link:

https://assets.wholefoodsmarket.com/www/company-info/investor-relations/annual-reports/2014-WFM-10K.pdf

^bottom of page 5 (pdf page #) and page 6

• What is your firm’s approach to the market? If it segments the market, identify the scope of competition it is using.

• Using the answers to the preceding questions, identify which generic business strategies your firm is employing. Is the firm leveraging the appropriate value and cost drivers for the business strategy you identified? Explain why or why not.

• As noted in the chapter, each business strategy is context-dependent. What do you see as positives and negatives with the selected business strategy of your firm in its competitive situation?

• What suggestions do you have to improve the firm’s business strategy and strategic position?

• Create a strategy canvas (see Exhibit 6.10) for your firm. Set on the horizontal axis an appropriate selection of the value curve items and on the vertical axis, set the other industry segments (such as strategic groups) for comparison.