Research questions:
1- How can businesses market their product and brand to other countries?
2-How does the marketing strategy used in the Middle East different than the marketing strategy used in Europe (Pick a Brand which is operating in both the Middle East and Europe)?
Word Count:7500-8000
Methodology: Primary( Questionnaire) & Secondary research
I want to make a comparison between the marketing strategies and products offered by a company that operates in the Middle East and Europe.
Sections to include in the research:
· The submission should follow the below indicative structure:
o Title page with title, student name and number, program and tag line: Submitted in part fulfilment of a Bachelor of Arts in International Business at Nottingham Trent University – Page One (not in the word count), no page number showing.
o Declaration: I declare that I have personally prepared this article and that it has not in whole or in part been submitted for any other degree or qualification. Nor has it appeared in whole or in part in any textbook, journal or any other document previously published or produced for any purpose. The work described here is my own, carried out personally unless otherwise stated. All sources of information, including quotations are acknowledged by means of reference. Sign with N-Number – Page Two (not in the word count)
o Abstract (no more than 200 words) and 3 Keywords – Page three (not in the word count)
o Main text (indicative structure) – from Page four (part of the word count)
§ 1. Introduction
§ 2. Literature Review
§ 3. Methodology
§ 4. Findings
§ 5. Discussion & Conclusion
o References (not in the word count)
o Appendices (not in the word count)
o Any acknowledgements (not in the word count)
Please note do NOT included a table of content in your submission.
Assessment criteria (see assessment grid for details):
· The extent to which it meets the aims on the journal
· The presentation of article and referencing, and the completeness with which its style guide has been followed.
· The effectiveness with which the sections of the project have been unified into a clear and coherent analytical narrative, including the balance of breadth and depth of analysis.
· The evaluation of findings and validity of conclusions and/or recommendations derived from research
· The selection and justification of data/information; selection and justification of application of (qualitative or quantitative) methods of analysis
· The identification and justification of topic area
· The critical review of relevant literature and analysis of appropriate theory
Observation of word count, referencing criteria, and formatting guidelines
These criteria form the main basis on which the final mark will be determined (see additional information for specific marking grid).
The Module Aims
The aim of the module is to offer the opportunity for you to undertake a purposeful, individual, in-depth study of a topic relevant to your field or discipline (this is International Business) over an extended period of time.
The project will develop your ability to manage a major piece of work completed over a period of several months for which you take personal responsibility. It provides the opportunity for you to utilise and improve your time management and communication skills. It also tests your initiative and resourcefulness as well as the ability to recognise the need for, and to actively seek, advice when needed.
The Module Learning Outcomes
After studying the module you should be able to (Module Learning Outcomes):
· Demonstrate a critical understanding of a chosen topic relevant to the field or discipline of study;
· Design and justify a suitable research framework within which to undertake an inquiry into a chosen topic;
· Put the research framework into practice by identifying sources of appropriate evidence, accessing those sources using accepted and rigorous methods and analysing and interpreting the material gathered;
· Structure a discussion in a coherent and convincing fashion by synthesising the material gathered in the context of the research, summarizing the key arguments and drawing valid conclusions and relating these to the research topic;
· Engage effectively in the process of autonomous learning and project management;
· Present information in an appropriate style, adhering to standard academic and/or professional conventions, giving full details of sources used according to the referencing standard laid down.
Reading List
There are many books that have been written about undertaking research and projects. You should read as widely as possible in relation to your topic including academic and professional journals. Some good books that we recommend to help you with the assignment process for this course are:
For all students:
Saunders, M., Lewis, P., & Thornhill, A. (2012). Research Methods for Business Students, 6th ed. Harlow: Prentice Hall.
Additional essential reading in:
Buchanan, D. A. & Bryman, A. (2011). The SAGE Handbook of Organizational Research Methods, London: Sage.
Recommended additional reading (to help with your research project, how to do a literature review or data analysis):
Acton, C., Miller, R., Maltby, J., & Fullerton, D. (2009). SPSS for Social Scientists, 2nd Ed., Palgrave: Basingstoke.
Bazeley, P. (2007). Qualitative Data Analysis with NVivo, London: Sage.
Creswell, J. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 3rd ed., London: Sage
David, M. & Sutton, C. D. (2011). Social Research: An introduction, 2nd ed., London: Sage.
Denzin, N. K. & Lincoln, Y. S. (ed.) (2005). The Sage Handbook of Qualitative Research. London: Sage.
Eisenhardt, K. (1989). Building Theory from Case Study Research. Academy of Management Review, 14 (4), pp. 532-550
Miles, M. & Huberman, M. (1999). Qualitative data analysis: a source book for new methods. 2nd ed. Thousand Oaks: Sage.
Yin, R.K. (2009). Case Study Research: design & methods, 4th ed., London: Sage.
