Capstone Management Paper
Instructions
This is a short-answer exam that tests your understanding of and ability to apply the concepts from the course. Answers are to be no longer than one paragraph but are expected to be substantive as well. Keep in mind this exam is worth nearly half your grade in the course. Add your name and date above and return the exam to your advisor once complete.
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Unit 1 Mission, Vision, Values
Define the mission statement and explain which groups are likely to be the focus of the statement.
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Unit 2 Environmental Analysis
Coca-Cola has what is considered one of the most powerful and well-recognized brands in the world. If conducting a SWOT analysis on Coke what would propose are its threats?
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Unit 3 Competitive Advantage
Apple maintained a strong competitive advantage with its iPhone product for many years. Recently, Samsung has introduced several new mobile phone products and thus has started to take a lot of Apple’s market share. Who has the competitive advantage in the marketplace and why?
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Unit 4 Customer Acquisition
You are asked by your manager to conduct secondary research about the current market. Describe how you would do that?
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Unit 5 Management and Human Resources
Describe the advantages and disadvantages of centralized and decentralized organizational structures?
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Unit 6 Financial Model and Plan
Explain the similarities and differences between angel investors and venture capitalists?
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Unit 7 Risk Management and Key Performance Indicators
Describe project risk and some of the strategies to deal with it.
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Unit 8 Putting It All Together
Explain the key elements of a business plan and why each is important.
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