Case 30: Yahoo! Inc.: Marissa Mayer’s Challenge

Case 30: Yahoo! Inc.: Marissa Mayer’s Challenge
The case you will analyze is included in your text, specifically, “Case 30: Yahoo! Inc.: Marissa Mayer’s Challenge,” pages 30-1 to 30-12. In preparation for your case analysis, read “Guide to Strategic Management Case Analysis” in the text, which provides valuable advice on how to analyze a business case. As you develop your analysis and recommendations, use the tools provided in your text to guide you. Also, consider the information and knowledge you are acquiring and think about how you can apply this in your current professional work.
Pearce, J. A., & Robinson, R. B. (2015). Strategic management (14th ed.). New York, NY: McGraw Hill.
Content and flow: In your final submission, be sure that the:
Structure is evident, understandable, and appropriate.
Main and supporting points are easily identifiable, plausible, and clear.
Paper employs a minimum of four reputable sources to support main points.
Logic is identifiable, reasonable, and sound.
Paper includes at least two charts, graphs, or visual aids to support your points.
Transitions from point to point are excellent and paragraphs support solid topic sentences.
Number of pages: Your final paper must be 6–8 pages, excluding the title page and reference list.
File format: Be sure to submit your paper in Microsoft Word format.
Style and formatting: Use current APA style to cite and reference your sources. Also follow APA formatting guidelines for the layout of your paper. Refer to the Writing Center’s APA style and formatting module on Campus for more information.
Written communication: Written communication should be free of errors that detract from the overall message.

Analyze the strategic fit between the business vision and the key elements of the business strategy, considering domestic and global environments.
Analyze the alignment between business strategy, customer needs, and overall teaching and learning model to determine how organizational value has been established.
Create organizational value in the recommendations provided.
Demonstrate the ability to plan strategically in domestic and global environments in the recommendations provided.
Employ high-performing business management techniques in the analysis and recommendations; the techniques consistently promote delivery of value-added, bottom-line results.
Solve problems within professional standards
Use appropriate financial models and principles to support decisions and recommendations


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