case analysis about Verizon Communications Inc.|Marketing
single-space
** Introduction/ Background in One Page
**Industry in about 5 Pages
**** I want this done by the coming Wednesday.
**I have Attached the outline and an example of another company please look at it.
* Introduction / Background
*A. Industry
i. Classification and definition of industry
ii. Analysis of existing competitors
iii. Analysis of potential new entrants
iv. Analysis of substitute products
v. Analysis of suppliers
vi. Analysis of buyers
vii. Summary of industry opportunities and threats
viii. Implication of strategy development
Table of Contents
I. Executive Summary…………………………………………………………………………………………………..
II. Introduction / Background………………………………………………………………………………………
III. Situation Analysis……………………………………………………………………………………………………..
A. Environment………………………………………………………………………………………………………..
i. Economic conditions and trends
ii. Cultural and social values, and trends
iii. Political and legal issues
iv. Summary of environmental opportunities and threats
v. Implications for strategy development
B. Industry ………………………………………………………………………………………………………………
i. Classification and definition of industry
ii. Analysis of existing competitors
iii. Analysis of potential new entrants
iv. Analysis of substitute products
v. Analysis of suppliers
vi. Analysis of buyers
vii. Summary of industry opportunities and threats
viii. Implication of strategy development
C. Organization……………………………………………………………………………………………………….
i. Objectives and constraints
ii. Financial condition
iii. Management philosophy
iv. Organizational structure
v. Organizational culture
vi. Summary of firm’s strengths and weaknesses
vii. Implication for strategic development
D. Marketing Strategy……………………………………………………………………………………………… .
i. Objectives and constraints
ii. Analysis of sales, profits and market share
iii. Analysis of target markets
iv. Analysis of marketing mix variables
v. Summary of marketing strategy strength and weaknesses
vi. Implication of strategy development
IV. Problems Found in Situational Analysis………………………………………………………………………
A. Statement of primary problem
B. Statement of secondary problem
V. Strategic Alternatives for Solving Problems………………………………………………………………..
A. Description of strategic alternative – 1
B. Description of strategic alternative -2
C. Description of strategic alternative – 3
VI. Selection of Strategic Alternative and Implementation……………………………………………….
A. Statement of selected strategy
B. Justification of selected strategy
C. Description of implementation of strategy
VII. Summary……………………………………………………………………………………………………………………….
VIII. Appendices……………………………………………3……………………………………………………………………….
