Case Analysis: USA Today
Case Analysis: USA Today
To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly assignment. To prepare for this level of analysis, first read “How to Analyze a Case” in the W1 lesson folder.
This Week’s Case
USA Today: Innovation in an Evolving Industry (located in textbook appendix)
Write an analysis paper on the USA Today case study. Within your paper be sure to answer the following questions:
What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer the same questions for USAToday.com
How has a continuous strategy of marketing innovation proved successful for USA Today as it looks toward its future? Explain.
Based on USA Today’s experiences with print and online news, evaluate the long-term potential of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive despite digital competition?
The requirements below must be met for your paper to be accepted and graded:
Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style (download an APA sample paper from the Purdue OWL here).
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.
Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.
Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).
Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.
Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style.
Reflecting on Your Writing: Flow and Cohesion
Discussion:6B
Reflecting on Your Writing: Flow and Cohesion
Flow and cohesion are abstract terms that many people, including both Instructors and students, interpret differently. In this week’s Assignment, you are to think about flow and cohesion as guiding your reader through your essay. Cohesion binds your paragraphs, linking them together so your reader can understand why one idea comes before the next. Flow is what transitions and guides your reader form one paragraph to the next.
This week’s Learning Resources will help you examine your work for flow and cohesion. For this Discussion, you will reflect on your own writing in relation to flow and cohesion. Based on what you have learned from the week’s resources, you will share your thoughts and experiences on revising for flow and cohesion. You may also choose to reflect on your practice of responding to feedback.
To prepare for this Discussion:
• Review the Learning Resources on flow and cohesion.
• Review the Learning Resources on responding to feedback, including the infographic.
• Review your Self-Assessment from Week 1.
• Reflect on your writing process in relation to flow and cohesion. You may even choose to consider how you approached this specific Assignment in relation to flow and cohesion.
• Reflect on your progress so far, based on your Self-Assessment from Week 1.
Due 07/04/2016 by 8 pm
Resources
https://class.waldenu.edu/bbcswebdav/institution/USW1/201770_07/XX_WCSS/WCSS_6060/artifacts/USW1_WCSS_6060_Week6_Feedback.pdf
http://waldenwritingcenter.blogspot.com/2014/10/help-them-help-you-being-receptive-to.html
http://waldenwritingcenter.blogspot.com/2013/12/five-ways-to-create-flow-in-your-writing.html?view=sidebar
