Case- iams and eukanuba understand people who love pets
Questions-
1. Which of the psychological influences on pet owners should marketers at Iams and Eukanuna pay particular attention to, and why?
2. During which mage of the buying decision process would you expect the education resources of Dog College and Cat College to have the most influences on consumer’s behavior?
3. Why would consumers continue spending on their pets even during an economic downturn? Explain your answer in terms of consumes baying behavior concepts.
