Case Questions for Final Case, Flat Tire and the New Belgium Brewing Company
- Answer the questions as briefly as you can. If you can answer the question in one sentence, great. (It usually takes me 1-3). If the question asks you to make an interpretation or recommendation, then you may need to develop your answer at more length and this may require a paragraph or two. In any case, be as brief as you can while still answering the question fully.
- Use bullet points! If the case questions ask you to summarize New Belgium’s strategy, and that strategy is made up of 3 parts, use three bullet points to summarize it. Make each point as brief as possible.
- Use evidence (reasons, data) to support your answers. Cite only evidence needed to support your points directly.
- Use the partial answer sheet to capture your answers to question 2 a through g. Fill in the blanks.
- Draw diagrams or create spreadsheets to illustrate the models you are asked to apply. The Final Case, Fat Tire and the New Belgium Brewing Company, requires a spreadsheet summarizing data, a diagram illustrating Porter’s Five Forces, and a Strategic Group Map. Please mark the diagram for the second to indicate your interpretation of how the model applies to the case, noting each force, explaining the factors that contribute to the force, explaining your interpretation as to whether the force is Weak, Moderate or Strong and whether it is Favorable or Unfavorable to the incumbent players. Then explain your interpretation in your answers and draw the larger conclusions, whether the industry is attractive. Finally, please either incorporate the diagrams or spreadsheet into the text or upload them separately along with your write-ups.
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