Case Study Discussion Assignment
1. Do youthink it is wise for Domino’s to stick to its traditional “home delivery” business model, even when that is not the norm in a country, and when its international rivals have changed their format?
2. What do you thin Domino’s does from an organizational perspective to make sure that it accommodates local differences in consumer tastes and preferences?
3. How does the marketing mix for Domino’s Pizza in Japan differ from that in the United States? How does that in India differ from the U.S. marketing mix?
4. What lessons can we draw from the Domino’s case study that might be useful for other international businesses selling consumer goods?
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