Case Study -The NBA’s Full-Court Press on Soccer
Question-
1. Perform a SWOT analysis on the NBA with a global perspective. What does that reveal?
2. From the perspective of Porter’s Five Forces, identify rivals and substitute products for the NBA and the Chinese market.
3. How realistic is the goal of deputy commissioner Mark Tatum? What are the most significant challenges to accomplish this goal?
4. Define the “competition” that the NBA faces as it enhances its presence in the Chinese market.
5. What would your marketing plan include to promote the NBA in China?
http://www.bloomberg.com/news/articles/2015-02-19/the-nba-s-full-court-press-on-soccer
