Question:
Zappos relationship with Goodie Two Shoes is an example of cause-related marketing. a. True—Zappos uses its work with Goodie Two Shoes to spread information about Zappos to new markets b. True—Goodie Two Shoes gets more donations from people who know Zappos donates shoes. c. False—Zappos involvement with Goodie Two Shoes is considered corporate giving, not cause-marketing d. False—Goodie Two Shoes is a for-profit organization, so any marketing is not considered cause-related.
