Conduct a multi-level analysis to identify and evaluate the root causes of failure, and any changing conditions or major decisions that were central to the failure process
Present an overview of company performance prior to and after the time period during which failure occurred
Understand failure as a process rather than as an event, i.e. illustrate how failure develops over time
Offer considered rationale for turnaround or exit strategy recommendations
Include a balance of analytical and descriptive writing, as well as diagrams where necessary
Frame and support analysis and argument with relevant academic literature
Be clearly structured and written with references in Harvard style format
