1. Describe the business practice. What are the situations where you have observed it, or participated in it? What are its distinctive features?
2. What is not right about it? Explain how it strikes you as the wrong way to act? Why has this business practice persisted?
3. What is your vision for an improved alternative? Explain why your vision would be better for the key people who are involved.
4. What is your plan for making your proposed improvement a reality? Who has to be convinced and what would you say to them?
