What are characteristic features of a customer-oriented firm
Marketing Management
1. Explain the distinction between the terms “market orientation” and “customer
orientation.”
2. How do we determine the relevant markets for a firm? What is the difference
between a market and a sector of industry?
3. What are the problems associated with a product-based definition of the relevant
markets?
4. Characterize the stages of development of market orientation.
5. What are the characteristic features of a customer-oriented firm?
6. Why can customers be described as a “vital resource” of a firm?
