1. Market Choice Which country have you chosen to focus upon? Why? (The choice of country will, typically, be a formal restatement of the decision set out in the company brief, together with a statement regarding your assessment of the market potential)
2. Rationalisation
The market (describe the market in which the product is to be sold)
a) Customers – Characteristics of consumer target groups (age, gender, income, occupation, lifestyle and personality, family size, geographic location etc) – Consumer preferences and buying habits – Product use patterns (and intended product use) – Product feature preferences – Shopping habits
b) Competition – Identification of the main players – Relevant market shares – Industry type (e.g., monopoly, oligopoly) – Significant differences between your product(s) and the competition’s product(s) in terms of the 4Ps
c) Market size and sales estimates – Industry sales estimates for the year – Sales estimates for your company
Company: MADE GROUP with Dairy products
Country: philippines
Words: 1200.
