1. Use the Internet to describe the following characteristics of the U.S. population in 2025 (www.ccnsus.gov is a good place to start). How will this differ from the way it is today? What are the marketing strategy implications of these shifts?
a. Total size and size by major census region
b. Age distribution
c. Education level
d. Occupation structure
e. Income level
2. Evaluate the services and data provided at www.easidemographics.com.
3. Visit www.freedemographics.com. Register for their free demographic information. Pick two cities of interest and use the site to develop a demographic comparison using the most recent data available.
4. Compare and evaluate two teen websites such as about.com/teens, delias.com, alloy.com, teenpeople.com, gurl.com, bolt.com, and seventeen.com.
5. Visit the Tripod website (www.tripod.lycos.com). Evaluate this site in terms of its potential appeal to Generation X.
6. Visit AARP’S website (www.aarp.org). On the basis of what you read there, do you think AARP is doing a good job of appealing to baby boomers?
