Comcast Social Environment
Number of sources: 3
Paper instructions:
The Social environment consists of how consumers, households and communities behave and their beliefs. For instance, changes in attitude towards health, or a greater number of pensioners in a population. The sociocultural environment will be language, aesthetics, education, religion, attitudes, values, social groups & organizations, and business custom practices.
Identify Domestic and Global Environments (countries) that are in opposing cultural clusters (as identified in International business: theory and practice) identify which cluster(s) your two countries fit.
Identify the socio-cultural parts of each country as related to business for your company.
You will need to examine these with the aid of Geert Hofstede (see resources).
Identify and discuss the various sociocultural aspects of each country. Do they differ? How? What are the similarities?
How would these factors affect your company’s business in your Domestic and Global Environments (countries)?
