Commercial Bank Management
i uploaded a file which is report there is a section higlighted in yellow (FINANCIAL STATMENT AND UNDER IT A LINK OPEN THE LIKE AND )write paragraph some selected recent important financial accounts that reflects the strength points of the bank.
I don’t need the full financial statements of the bank nor a screen shot of it. i need you to write about some important financial accounts that shows me an image of a good and strong bank
PERHAPS AN EXAMPLE Net operating between this year and last year so that means that the bank has more deposite and is strong and its strengthen position in the market , another thing perhaps there is Decrease in asset so bank is measured by its asset and since the asset decrease they choose a negative image regarding … so basically you have say in each account you choose what its relation to the bank
Bank Albilad is a Saudi joint stock company that was established by the advice of the Royal Decree 48/M on 21/9/1425H (4th of November 2004) with a corporate capital of 6,000,000,000 SR. It involved in the provision of banking, financial and investment services in according to principles of Islamic Sharia. The bank is systematized into four business segments: the Retail banking segment provides services and products to individuals, which include deposits, financing, remittances and currency exchange, the Corporate banking segment offers such services and products as deposits, financing, remittances and currency exchange to corporate and commercial customers; the Treasury segment deals with other financial institutions and provides treasury services, and the Investment banking and brokerage segment includes investment management services and asset management activities related to dealing, managing, arranging, advising and custody of securities. In addition, their vision is to be the first choice of the genuine Islamic banking solution, and their mission is to strive through initiatives and innovation to provide their banking services on a genuine Islamic basis to meet the ambitions of their stakeholders, clients, employees and shareholders. Moreover, their value shows most at their initiative and innovation, care and partnership, trust and accountability. From the ingenuity of god, Bank Albilad has since its inception provided itself to use Sharia in the bulk of its transactions. To be able to achieve these noble objectives, the bank established an independent Sharia Board. Moreover, all businesses of the bank are provided to the board in order to verify compliance with Islamic Shariah rules. According to Bank AlBilad there is policies that is prominent in the following aspects:
· The bank does not implement any product, contract, or agreement unless it has been submitted to, and gained approval of the Shariah Board.
· Decision of the Sharia Board is bidding.
· The Sharia Board contributes to the developing of products that comply with the Sharia rules and observe the Islamic economy intents and objectives.
· The Sharia Board contributes to disseminating awareness of the Islamic banking concepts within the Bank.
Therefore, their theme statement is “نضع المعاملة في قلب المعادلة” “We put the client’s transaction in the heart of our equation”.
According to Moody’s Investors Service website has assigned to Bank AlBilad (BAB) local and foreign currency deposit ratings of A2/Prime-1 and a standalone bank financial strength rating (BFSR) of C-, which is equivalent to a baseline credit assessment (BCA) of baa2. All ratings assigned to BAB carry a stable outlook. BAB’s solid standalone BCA reflects its (1) young and growing Islamic banking franchise supported by a strong and resilient remittance business in the Kingdom of Saudi Arabia (KSA), (2) strong asset quality and coverage metrics and (3) solid capitalization levels underpinned by strong profitability metrics and associated profit retention. These strengths are moderated by (4) BAB’s still relatively weak, but improving, efficiency metrics and a high dependency on key personnel. Bank Albilad has achieved an award of a significant improvement productivity that used Temenos solutions. It has continued to extend its usage of the software and which, following a successful upgrade, now runs T24 across all of its retail, corporate, trade finance and treasury functions across more than 250 branches. Albilad has achieved significant improvements in efficiency as a result of consolidating systems and hardware, including reducing its close of business across all branches to less than 40 minutes.
Financial Statement
http://www.bankalbilad.com/sites/en/Documents/BAB%20Q3%20-%202017%20English%20FS.pdf
The objectives of the promotional tool:
Bank Albilad was targeting all clients in the country to have them join the bank by the promotional credit card coupon. This advertisement is to promote “Albilad Coupon” app. With every new Credit Card or Medad card “Albilad Coupon” app is provided. It gives a wide range of benefits and offers with competitive prices for Bank Albilad card holders. The offers are available in 19 cities across the Middle East, Europe and Africa, in a wide variety of shops, famous brands, and in prestigious and known attractions. This application contains more than 4000 electronic coupons with an estimated value of about 600,000 SAR, in the areas of entertainment, restaurants, beauty, fitness, and hotels.
The message:
Through this advertisement, Bank Albilad intended to promote its credit cards by lunching the Albilad Coupon app which is provided with every new Credit Card or Medad Card. Unfortunately, the message of the advertisement was not clearly understood. It was more persuasive to have this app since it enables you to have a second free meal with no enough information about how to get this app. At the end of the app it was mentioned that the bank’s cards give more, without any clear explanation of the relation between the bank’s card and the promoted app.
The Language:
The language is well structured, ethical, and easy to deliver, understand, and jargon-free.
The visuals:
The visuals are suitable regarding the color and images. Also, it is good to have the logo of the bank represented. The written messages are in English while the spoken language is in Arabic; this is a professional way to have the attention of both speakers of Arabic and English.
This advertisement is superior and have the required qualities that conform the service promoted which is “Albilad Coupon app, its language and its suitable visuals. It is suggested that the advertisement is more informative, giving more information about the service and how it is related to the card provided by the bank. Without adding more information, the advertisement will not help the bank achieve the desired outcomes of the promotion.
References:
https://info.creditriskmonitor.com/Report/ReportPreview.aspx?BusinessId=8676535
https://www.moodys.com/research/Moodys-assigns-A2P-1-deposit-rating-to-Bank-AlBilad–PR_299769
Website of the promotional tools Tv Commercial:
https://www.youtube.com/watch?v=iAweBJ5hvUQ&feature=youtu.be&app=desktop
http://www.bankalbilad.com/Pages/Coupon-offer.aspx
Objectives
Financial Statement
http://www.bankalbilad.com/sites/en/Documents/BAB%20Q3%20-%202017%20English%20FS.pdf\
Mission vision values
http://www.bankalbilad.com/sites/en/Albilad1/Pages/About.aspx
