You are the marketing executive at Tesco and have been asked by your manager to produce a report which addresses the following tasks in relation to Tesco:
• Research the recent horse meat scandal to evaluate those forces which influenced Tesco’s corporate reputation
• Identify and assess the factors which make up Tesco’s corporate reputation
• Justify the importance of managing the corporate reputation and make recommendations to Tesco for ways in which they can develop and rebuild their corporate brand
