Communication plan

Element(s) for assessment: 950 words written document, professionally presentedPercentage of mark for the module: 50%
Working individually and using the insights developed from your brand analysis (Assignment 1), you will produce a communications plan advising your brand how it might overcome current communications challenges and promote itself to its key target audience(s) using a strategy that includes a range of media and promotional tactics.

The communications plan include details of:
Your brand’s communications challenge (with brief evidence)
Your strategy plus examples of tactics
Why your concept will help solve the problem you have identified
How your tactics will be implemented across earned and social media
Brief mention of how your tactics also be used in paid and owned media

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