Why are some companies choosing to pursue the halal market/Marketing Management
https://cms.psu.edu/section/content/default.asp?WCI=pgDisplay&WCU=CRSCNT&ENTRY_ID=1F18CD6E69B34B41BF24D861CE60AB2A
Read article and answer question
1. Why are some companies choosing to pursue the Halal market?
2. If you were charged with the responsibility of building a team on behalf of a major consumer products company wanting to pursue the Halal market, what steps would you take to do so?
3. What marketing research recommendations would you make to companies that are trying to pursue the Halal market?
