Description
Section 1
Strengths and Weaknesses
Which functional areas within the firm are particularly strong and which are particularly weak? Why?
Discuss in detail the firm’s financial (liquidity ratios, profitability ratios, activity ratios, capital structure ratios, capital market ratios) and non-financial (employment stability/growth, innovation, customer relations, etc.) performance over the last five years as compared to its industry. This information should include graphs and other displays.
Section 2
What resources does the firm possess? How do they contribute to competitive advantage?
Section 3
Value Chain Activities
How can the firm take best advantage of or improve each of its primary and support activities?
Section 4
Industry Analysis
Strategies and Critical Success Factors in the Industry
Which firms in the industry are pursuing which business-level strategies?
What must a firm do well to compete effectively in the industry?
