Company Description and SWAT Analysis
My NAB Company is named Pure Sate. The name is intended to display the value devoted to the brand and its drinks. The Nonalcoholic “Pure Sate” is intended to promote both healthy, pure, thirst quenching drinks among individuals, in a healthy family setting. Pure Sate ensures that those who drink the product are able to continue their normal daily activities without experiencing the aftermaths associated with alcoholic beverages. The name “Pure Sate” is also a characteristic of the clean content moods that are experienced by those who drink the beverage. This nonalcoholic thirst-quencher is to be accompanying with happy, healthy, and festive moments. These drinks consistently extend happiness into humanity by giving off a safe, friendlier, and healthier vibe.
The Pure Sate non-alcoholic drinks just so happen to gratify the joyful moments of friends, families, and cultures by encouraging healthy drinking lifestyles and temperate moments. This can be achieved on an individual level which will trickle down to friends, then family, different cultures, and realms.
The mission statement, “Discharging great vibes for a more healthy, and happier lifestyle” will be the driving slogan for the drink.
The modern-day social responsiveness is fluctuating to the healthy effects of alcoholic beverages and spreading quickly (Berry, 2017). The snowballing effect of illnesses and other health situations related to alcohol use; most individuals in the society are steering clear from bevarages with high alcohol content to those with very little or no alcohol.
The nonalcoholic beverage segment is quickly growing in admiration among the international residents. Individuals are fluctuating to the beverages that are not only relieving more contented instants but have no impairment to their health circumstances. Folks are also spending more time being involved in celebratory moments and therefore require drinks that will be unlawful, informally, and morally acceptable to all affiliates of humanity. “Many grocery consumers have recognized a product’s fresh, clean and sustainable benefits among their top purchase priorities when it comes to healthier choices.” (Gilbert, L. 2017)
The “Pure Sate” experience will meet all trends since it’s not only nonalcoholic, meaning it can be consumed by all from children to elderly, it has natural vitamins and additional supplements that improves the oversll health of its consumers. Also, Pure Sate beverages will leave you without an after-effect and inebriating aptitude making it suitable for all occasions.
Pure Sate pursues the finest value product spot in the market. This involves generating a respected and functioning marketplace in the market. This spot will be attained with a differentiation strategy where the “Pure Sate” product will set itself apart from other beverages on the market. Our products will be segregated according to flavor, generating a diversity of tastes, and packaging. This beverage will be manufactured in high capacities, and come in economy sized packaging that will differ with the budget of the customers (Hartline & Ferrell, 2011). This difference will allow the company to control the most reasonable price over competitors.
The frequencies of delivery will be from the manufacturer to the customers through numerous handlers. The company will not launch self-sufficiently owned outlets but will communicate with the chief stores to benefit the product on their store shelves. The company will buy exclusive spots in the top stores, supermarkets, liquor stores, salons, and bars as well as other entertainment locations to benefit the beverage at the suitability of the customers. The customer will not have to go out of their way to purchase the beverage but will be retrieving them on their day-to-day routine happenings.
The company will also work together with other business to encourage the beverage during superior events such as weddings, birthday parties, and health awareness evens where the drink will be exhibited and sold at markdowns to the customers.
The financial risk to harvest and endorse the product is a key challenge. We plan to have a solid construction and an outside finance capability to work against this risk. The operations risk may cause the production to halt due to absence of adequate contributions and incorrect methods. We will have a coordinate working technique to ensure smooth operation. Also, the risk related with the guidelines will be alleviated by having a knowledgeable staff in the regulatory framework to ensure total compliance.
| Strengths
· Many different flavors catering for large customer base. · Natural ingredients and enhancements. · Can be consumed by all parties. |
Weaknesses
· Pure Sate is a picture-perfect substitute. · A high flexible request creating the demand to change fast. |
| Opportunities
· Growing health consciousness and generating a higher demand for the beverage. · Partnership with hotels, bars and NAB awareness activists. |
Threats
· Adamant competitors from present companies in the same market. · Threat of new market entrants |
References
Berry, Donna. (2017, January 17). Beverage trends 2017. Retrieved from http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2017/01/Beverage_trends_2017.aspx?ID=%7B91CAC791-716A-440F-8B0C-D4CB4592730E%7D&cck=1
Gilbert, Linda. (2017, January 17). Beverage trends 2017. Retrieved from http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2017/01/Beverage_trends_2017.aspx?ID=%7B91CAC791-716A-440F-8B0C-D4CB4592730E%7D&cck=1
Hartline, M. D., & Ferrell, O. (2011). Marketing Strategy (5 ed.). Mason, OH: South-Western Cengage Learning.
Moloughney S., (2016). Healthy Beverage Market Overflowing With Opportunities, https://www.nutraceuticalsworld.com/issues/2016-07/view_features/healthy-beverage-market-overflowing-with-opportunities/50213
