Compare and contrast moral idealism and utilitarianism as alternative moral philosophies. Give a recent example from news events as it relates to marketing or advertising that shows how either moral idealism or utilitarianism was used in the making of a decision. As you discuss a recent marketing or advertising event,you will need to identify the moral dilemma executives faced and how they resolved it using either moral idealism or utilitarianism. Then, identify your own personal moral philosophy.
