Compare the role of corporate, professional, and personal bloggers regarding a new product.

1. Several years ago, the Florida Orange Juice Growers Association ran a promotional campaign with the slogan: “Orange juice. It isn’t just for breakfast anymore.” Based on this slogan, which of the four growth strategies was the association pursuing? Briefly explain your reasoning.

2. Compare the role of corporate, professional, and personal bloggers regarding a new product. Choose one product/service and use this as an example in your explanation.

3. Name at least two examples of ethical behavior and two examples of socially responsible behavior that you have witnessed in a company or heard about through the media. How do these instances meet the criteria for ethical and socially responsible behavior as outlined in the text?

4. Name one technological advance that has affected how consumers research and buy products. Give an example from your own experience.

5. You are shopping for a new car. Using the steps in the consumer decision process, describe what you would do at each step during the purchasing experience.

6. Briefly describe the four types of buying centers and give an example of each.

7. What are the risks associated with global franchising?

8. A laptop manufacturer is considering designing and marketing a left-handed laptop, with the keyboard rearranged to better suit left-handed people. The CEO is left-handed, and has pointed out to senior management that over 10 percent of the population is left-handed. It will not be inexpensive to design this new model, so the laptop manufacturer wants to make sure that this is an attractive segment. For each of the five criteria of segment attractiveness, list a question the laptop manufacturer will want to consider to evaluate attractiveness of left-handed laptop users as a segment.

9. T’Lene is putting together a focus group to discuss students’ concerns about the business curriculum. What should her focus group include?

10. What are some of the benefits provided by product labels?

11. Many marketers think personal computers in the United States are in the maturity stage of the product life cycle. What does this mean for manufacturers of personal computers? What can they do about it?

12. What are some of the outcomes that result from a communications gap?

13. Why do manufacturers set manufacturer’s suggested retail prices (MSRP)? How do they enforce this practice? Is it legal?

14. Define the six types of power that occur in a marketing channel.

15. Multichannel retailing has many potential advantages, but it also has challenges. What are they?

16. Compare and contrast mobile marketing with online marketing.

17. Why is tracking the impact of an advertising campaign challenging?

18. Describe a company that would be likely to use a company sales force and a second company that would be likely to use manufacturer’s representatives. Explain why these companies would make these choices.

They are 18 each one you need to do page and half or two pages. you need to finish one everyday and send it to me starting on 7/24/2017. When you finish one you need to put it in a word file with the question that you did. Make sure to do each one separately. Do not put any sources because you are doing them like an opinion.