Answer should be one page long per question.
1. Discuss the concept of “perceived customer value”, include its components.
2. List and discuss the similarities and differences between the decisional consumer purchasing process and purchasing decisional process in a company.
3. What is the strategic importance of the concepts “branding” and “positioning”
4.Explain the concept “pod” point of difference and the concept “pop” point of parity. What is the importance of both in the differentiation strategy a company can follow?
5. Discuss what is for you “competition” and the “competitive environment”.
