Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4.
1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization’s mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Note: Please review my expectations for the assignment.
All assignment should follow academic writing conventions and use spell and grammar check.
You should include a cover page for each assignment. An abstract is not necessary.
All assignments should be 12 pt. Times New Roman, double spaced with 1″ margins.
Include a minimum of 2 references from the APUS Library system and be presented in APA Format (failure to include such references or to use APA style will detract from your grade on the assignment).
Deliverable length is a minimum of 2 body pages.
