Literature Review Report Your Task:
1) Conduct a literature review of the marketing management literature for the period 1990 to 2012.
2) Conclude your report by making the necessary inferences and suggest the future implications based on your findings.
Instructions:
1) In order to you to conduct an effective review, a minimum number of references for the whole report are 15 references, preferably from peer-reviewed journals and articles.
Objective: The objective of this assignment is to appraise individual student capabilities of analysis the issues faced by marketing management in today’s volatile business environment.
