Conservation strategy to australian volunteer tourists
Marketing Management
Volunteer tourism represents an emerging tourism sector for those who want to make a difference while on vacation as well as ensuring that local communities benefit both environmentally and economically . Organization such as World Wildlife Fund Antipodeans conservation International Australian Volunteers to name just a few are offering volunteer tourism expenditure to Australians. The literature review identifies four motivational themes of cultural immersion seeking camaraderie giving back and bonding opportunities among the segments of volunteer tourists.
The Orangutan Foundation in Central Kalimantan in Indonesian Bomeo runs tours where volunteers can assist with constructing buildings and fences to secure the wild orangutans . The mission statement for the organization informs us that the Orangutan Foundation goes beyond that of purely protecting the orangutan. Critically it also includes a recognition that orangutan habitat is unique in its richness of bio-diversity and crucial for local communities who are as dependent on the forest as is the orangutan . Your task is to promote its conservation strategy to Australian volunteer tourists. You are required to conduct a literature review of about 500-800 words on the topic using keywords such as volunteer tourism, segmentation, targeting and positioning.
