consumer behavior discussion
ASSIGNMENT: watch the Nielsen PRIZM video, enter your zip code on the MyBestSegments link and view your neighborhood’s top five segments. In Discussion Board #2 – Describe in 100 words the 2 primary segments featured, explain why these are or are not a fit for the area, and explain how PRIZM can be used by Marketers to better target customers. n “movers and shakers” and “fast track families” or “football-watching beer aficionados” and “casual, sweet palate drinkers.” And from way up there, it’s even harder to figure out what makes them do what they do, buy what they buy, and watch what they watch. Sometimes your best view is from the ground.” (Nielsen)
Nielsen PRIZM Video – Who is my most valuable customer?
http://www.nielsen.com/us/en/solutions.html
PRIZM – Nielsen’s Lifestyle Segmentation System (Look Up Your Zip Code)
STEPS for zipcode process:Preview Nielsen’s lifestyle segmentation systems. This defines every household in the U.S. by distinct lifestyle types, called “segments”, to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies.
Try MyBestSegments ZIP Code Look-up which allows you to view your neighborhood’s household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood’s top five segments, along with a descriptive snapshot about each segment’s characteristics for any PRIZM segment, simply enter your 5-digit ZIP Code. (07458)
https://segmentationsolutions.nielsen.com/mybestsegments/
TIP:keep in mind while watching the Nielsen PRIZM video – Who is my most valuable customer? “That’s what every business needs to know, and, while there are plenty of potential customers, it seems they all want something different. From 30,000 feet, it’s tough to see the difference between “movers and shakers” and “fast track families” or “football-watching beer aficionados” and “casual, sweet palate drinkers.” And from way up there, it’s even harder to figure out what makes them do what they do, buy what they buy, and watch what they watch. Sometimes your best view is from the ground.” (Nielsen)
The primary discussion forum posts should present your thoughts, ideas, or comments concerning the topic or question. The post/entry should be comprehensive and make a substantive contribution to the discussion. The post should meet the word count length as specified.
