Given all of marketing messages with which everyone is confronted with, think of three messages (3 messages per profile) that target this profiles:
A Hispanic 32 year old single mother, 45,000 annual income
A Caucasian 50 year-old male, 85,000 annual income
The messages have to be distasteful or even unethical for each of the profiles.
Think about the influences on consumer behavior to provide a thoughtful answer to these questions:
Did you always find them distasteful? If not, why do you think your response has changed?
Do you think greater regulation is necessary to direct and monitor such ethical concerns? Why or why not?
