consumer behavior discussion
“Electronic marketing makes our lives a lot easier. You can shop 24/7 without leaving home.” (Solomon, p. 20). Marketers today focus a lot more on social media, generating buzz and online PR to interact with consumers. Lulu Lemon created the Farm to Studio: Introducing Lululeather video in 2013 which went viral within days. Watch the video and answer the following questions.
Type up your answer in ~ 250 words.
Is this video in good taste? Explain your answer.
What reasons might Lulu Lemon use to offer such a video?
What company risks are associated with this?
What consumer trends are they following?
Who is the target audience?
What kind of impact did this have for the company?
