Consumer behavior

Question:
Consumer behavior is the totality of consumer decisions with respect to acquisitions, consumption, and disposition of goods, services, and ideas by people over time. Provide an example to prove that it is important for marketers to understand that not all consumers respond to a product offering in the same way. A SWOT analysis is a situation analysis, which is a thorough analysis of the current market situation, an analysis of the internal (strengths and weaknesses) and external (opportunities and threats) environments. Briefly explain why it is important for a company to analyze its strengths and weaknesses. Provide an example to help explain your answer. Name a product that is specifically target marketed to your age group, and briefly describe how the company markets that product to your age group differently than to its secondary target market.

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