Consumer Behaviour Report.
<p><strong>Question: Students are required to develop a consumer beviour report to be submitted to the managing director of a Medium to high involvement brand and product line of your choice to outline the key issues facing the company in terms of consumer bevavioural issues in  about 2500 words </strong></p>
<h3>In this case, I want a<strong>Â <a style=”color: #304198; outline: none; text-decoration-line: none; font-family: Tahoma, Arial, Helvetica, sans-serif; font-size: 14px; background-color: #f6fdff;” href=”http://www.sgcarmart.com/new_cars/newcars_overview.php?CarCode=11160″>BMW M Series M6 Convertible</a>Â for my product.</strong></h3>
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<p><strong>Executive Summary & Company Background</strong></p>
<p>A Clear and Concise Executive Summary is provided. Company details such as its background and description is succinct, well written. </p>
<p>Key attributes and even unique attributes or USPs are clear, well summarized or paraphrased succinctly</p>
<p>Maximum score</p>
<p>4</p>
<p><strong>Situation Analysis: Company PESTLE and SWOT analysis (table form)</strong></p>
<p>Assignment submission has a PESTLE & SWOT analysis with good details in each section that is specific & pertinent to the organization’s marketing activities</p>
<p>Maximum score</p>
<p>8</p>
<p><strong>Target Market Description</strong></p>
<p>An excellent level of detailed in profiling the target market using variables of market segmentation that is well summarised, succinct ,clear and pertinent </p>
<p>to the marketing activities of the firm and is backed up by primary or secondary research.</p>
<p>Maximum score</p>
<p>4</p>
<p><strong>Decision Making Process: 1. Need Recognition</strong></p>
<p>An excellent attempt at defining need recognition and sound justifications are provided with elaboration on the situational influences that cause need recognition</p>
<p>Maximum score</p>
<p>4</p>
<p><strong>Decision Making Process: 2. Information Search</strong></p>
<p>An excellent attempt at defining information search with the segragationof internal & external information search.</p>
<p>Â There is detailed disussion and explanation of the factors that affect information search intensity</p>
<p>Maximum score</p>
<p>8</p>
<p><strong>Decision Making Process: 3. Evaluation of Alternatives</strong></p>
<p>An excellent attempt at defining evaluation of alternatives with some discussion on the factors</p>
<p>Maximum score</p>
<p>8</p>
<p><strong>Decision Making Process: 4. Purchase Decision</strong></p>
<p>An excellent attempt at explaining the nature of purchase decisions with an elaboration of the forms of purchase decisions AND also incorporates real world implications</p>
<p>Maximum score</p>
<p>4</p>
<p><strong>Decision Making Process: 5. Post Purchase Evaluation</strong></p>
<p>An excellent attempt at explaining the nature of post-purchase evaluation with an elaboration the attitudinal insights of evaluation ANDÂ </p>
<p>also takes into account tactics to reduce negative post purchase evaluation</p>
<p>Maximum score</p>
<p>8</p>
<p><strong>Two Social Influences</strong></p>
<p>An excellent attempt at discussing the social influences with sufficient elaboration with linkages/implications and justification to the chose brand</p>
<p>Maximum score</p>
<p>8</p>
<p><strong>Two Psychological Influences</strong></p>
<p>An excellent attempt at discussing the psychological influences with sufficient elaboration with linkages/implications and justification to the chose brand</p>
<p>Maximum score</p>
<p>8</p>
<p><strong>Two Personal Influences</strong></p>
<p>An excellent attempt at discussing the personal influences with sufficient elaboration with linkages/implications and justification to the chose brand</p>
<p>Maximum score</p>
<p>8</p>
<p><strong>Marketing Strategy Recommendations (4Ps)</strong></p>
<p>An excellent detailed description of strategic marketing tactics used with evidence of creativity, innovation and theoretical justification. </p>
<p>For instance, justification of Advertising creative execution used.</p>
<p>Maximum score</p>
<p>13</p>
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Words count : 2500 words , max 2700 words
Format : APA FORMAT
Need at least 10 valid References
