Students are required to develop a Consumer behaviour report to the managing director to a medium to high involvement brand and product line of your choice to outline the key issue facing the company in terms of consumer behavioural issues in about 2500 words.
The Report should cover the following areas:
1. Situation analysis of the company
2. Target Market Description
3. Target Marketing Decision making process
4. Two social influences of buying behaviour
5. Two psychological influences on buying behaviour
6. Two personal influences of buying behaviour
7. Four marketing strategy recommendations (4Ps)
PESTEL and SWOT be base on Singapore.
