Corporate communication and public relation Report writing
ASSESSMENT 1 – REPORT
1. THE TASK
You have been appointed as a consultant to report directly to Mr. John Williams, Proprietor of John’s Outback Adventures Tours. The company conducts a number of different activities, including tours of the outback. The company’s main clients are international tourists, particularly Chinese.
John’s Outback Adventures Tours operates from Sydney, Australia. It has an administration department, which answers queries from potential clients and prepares corporate communications & advertising material as well as doing the normal administrative tasks, and a team of tour guides.
John has identified a number of corporate communication & PR areas he believes need attention. These include:
Preparing effective corporate communication literature
Intercultural communication, particularly in relation to Chinese people
Conflict management
Developing an effective organizational “culture”
Effective team communication
Ethical issues in PR
Roles of Corporate communications & PR writer
In order to improve corporate communication skills within the organization, John has asked you to advise him on the implementation of a training program for employees.
As the first step, you are to identify TWO areas of corporate communication & PR from those listed above that you think are especially important and will commence the process. You will need to justify your choice of areas, outline the content to be delivered and provide practical advice for its implementation. To be credible, it is important that your advice is based on factual information, expert opinion or research based concepts and knowledge relevant to business communication.
This task is to be presented in the form of a business report, with an introduction, information/analysis, conclusion and recommendations.
Your report must contain to a minimum of FIVE reference sources. Two of these must be academic journal references sourced from the Elite’s library resources (www.ee.edu.edu.au/library). Other appropriate references would include your textbook (Argentis) and other PR Communication textbooks. If you use google or another search engine to find information, you should consider the issue of reliability.
NOTE: this is an academic exercise so you must use appropriate referencing techniques (Harvard format).
Length: About 3000 words including all appendices
Marking Criteria – Business Report
Student Name:
Marking Criteria
Comments
Mark
CONTENT (10Marks)
• Suitable format?
• Contains the necessary parts?
• Logically structured?
• Submitted as required with a professionally worded transmission email?
ANALYSIS (10marks)
· Clearly outlines the issue to be addressed?
· Clearly shows use of theoretical concepts?
· Demonstrated applications & discussions of 2 areas of corporate communications & PR
· Develops a logical argument?
· Uses relevant evidence/material to support argument?
· Makes appropriate recommendations?
PRESENTATION (5 Marks)
• Professional presentation?
• Writing clear and easily read?
• Correct grammar, punctuation, spelling?
• Correct referencing and reference list (APA)?
• Required length +/- 5%? Word count provided?
TOTAL MARKS
/25
