Assignment: Course Project: Advertising Plan
Over the next few weeks, you’ll be developing individual promotional mixes/campaigns for your larger IMC plan. This week you’ll be developing an Advertising Plan. This plan requires (and should be subtitled by) an objective(s), a budget, a message strategy, a media plan and artwork (only required for week 4). In short, what are your objectives for this particular promo mix that you developed? What will this plan cost to deploy/use (you’re building a line-item budget for all of the associated costs)? What is your message strategy for this particular promo mix (use the book for guidance on message strategies)? What’s your media plan and why; the book will help you choose and justify your selections as well as the IMC supplements in Doc Sharing, which are critical to helping you do well.
Finally, a variety of “artwork” possibilities are listed for this promo mix. At least ONE piece of artwork is required for your ad mix assignment; making an Ad using simple photo/art manipulations in Word works just fine. Artwork examples can include your OWN developed TV storyboard or magazine, billboard, and/or radio ads, and so on.
Important Grading Notes/Requirements:
– EACH promotion mix assignments MUST be at least 2-3 pages in length and be sure to subtitle each section in your paper by each of the above requirements (i.e. objective, a budget, a message strategy, a media plan and artwork).
– Use your book and lecture readings as well as your own independent research to understand both how and specifically what to address for each required topic area.
– Refer to the Assignment Details Class Announcement as well as the 410 MKTG IMC Template for Individual Campaigns in Doc Sharing which is critical for providing additional support and guidance on meeting the assignment requirements. Utilize the How to conduct research and use Lexis.ppt in Doc Sharing for support on how to conduct independent research if you are not familiar about how to do so. While optional, consider reading DH 410 Presentation Skills in Marketing.docx in Doc Sharing to help you with properly writing reports for this class.
– Points will be awarded based on your ability to comprehensively address each of the required sections, grounded on/utilizing our course concepts as well as your ability to write a professional appearing report which is free from grammar and spelling errors and, properly cited sources for applicable content and artwork.
