Create a Marketing Plan |Business & Finance – Marketing
Create the Marketing Plan – Watch the video, Creating the Marketing Plan, and answer the following questions:
Question One
What do you believe is the most significant element of a marketing plan? Provide your rationale for this statement.
Question Two
What do you believe is the least significant element of a marketing plan? Provide your rationale for this statement.
Question Three
Give three reasons why a company should write a marketing plan. Provide your rationale for this statement.
textbook: A Framework For Marketing Management, Sixth Edition
Chapters 2 and 3
Request one paragraph per question
