Create and cultivate partnerships and collaborations at all levels.
MBA 089 Final Exam
The final exam is completed in four parts and is worth a total of 100 points.
Note: You should not complete the final exam until your fifth CAPSIM round has been uploaded and processed.
Question 1: Global Awareness and Expansion (20 points)
The Andrews company is considering international expansion. You have been asked to offer input on the location of the new business. In the elimination process, please identify two countries in the world where the Andrews company should NOT build a plant. Please provide your reasoning for your selection. A strong response will demonstrate the student’s global awareness and how the country’s social/business/political climate negatively impacts your recommendation.
Question 2: Corporate Leadership (30 points)
You are a member of the executive selection committee to invite and nominate three potential Board of Director’s candidates. ‘eview the biographical sketches of the nine candidates (next section of this document) and provide your recommendation for the three candidates you believe should serve on the Andrews Board of Directors. Please provide an explanation regarding why you selected each of the candidates. A strong response will demonstrate the student’s ability to recognize the ““WOT” of the organization and recommend candidates with backgrounds and abilities to best meet the needs of the Andrew company.
Question 3: Seeking New Business (30 points)
The Andrew’s company has recently been contacted by “tanley Cebar, the president of Zydeco Technologies, Inc., due to his dissatisfaction with one of his current sensor suppliers. Specifically, Cebar and his management team are unhappy that their sensor supplier has failed to deliver their product on time, causing periodic slowdowns in Zydeco’s production. Presently, Zydeco Technologies has annual sales of more than $50 million, and has been experiencing strong annual sales in the last five years, however, since Zydeco uses numerous sensors in their products, this recent supplier slowdown threatens a potential loss of business for Zydeco.
In order for his staff to evaluate possible other vendors, Mr. Cebar has requested that you provide information regarding The Andrew’s company, its products, and any other information you think is pertinent and relevant in order to capture Zydeco’s interest, confidence and, of course, its business. Your challenge is to clearly and concisely convince Mr. Cebar that your company can deliver and improve on their experience with their current supplier.
Response should be addressed to: Mr. Stanley Cebar, President
Zydeco Technologies 433 Zydeco Way
Mount Sterling, WI 53121
A strong response will be a professional letter which demonstrates the positive attributes of your company that would interest Mr. Cebar in further discussions with your company, your ability to persuasively market your company, and clarity, conciseness, and creativity of your response which include your next steps in following up with Mr. Cebar.
Question 4: Employee Engagement (20 points)
As you have recently completed five years of service, write a memo to your Andrew’s employees regarding the status of your company and to recognize this five year achievement. A strong response will reflect on your economic results, the potential for new business in the future, and the effectiveness of your business plan. It will provide motivation and direction for the next five years.
Bios for Question 2
David Nyce
As the owner of Revolution Sensor Company, David S. Nyce (BSEE, MBA) is a scientist, engineer, and technology manager with extensive experience in sensor research, design, and product development. He worked as an electronics engineer, mechanical engineer, and chemical engineer during his previous employment at six different sensor companies. He held the titles of development engineer, project engineer, chief engineer, vice president, director of technology, and general manager, including positions with Honeywell and MTS Systems Corporation, where he developed many sensor technologies.
He is the inventor on 25 US patents, has published numerous technical articles and papers, has written sections in several technical books including “The Measurement, Instrumentation and Sensors Handbook”, the “Instrument Engineers’ Handbook – Process Measurement and Analysis”, and the ” Instrument Engineers’ Handbook – Process Control and Optimization”. He is the author of the book “Linear Position Sensors, Theory and Application” (published by John Wiley and Sons).
Anna Morgan
· Seventeen years of proactive sales and relationship management experience in Academia, Marketing, Capital Equipment and Banking industries.
· Experience in developing and executing marketing, business and strategic plans for growth
· Ability to initiate, develop and cultivate partnerships and collaborations at all levels.
· Manage effective multidisciplinary teams in inventory management, Internet development, export procedures, program development and customer service.
· Management, negotiation and coordination of sales contracts, inventory recommendations, distributor, warranties and consignments.
· Fifteen years of experience in teaching, developing curriculum and coaching adults
· Strong fiscal and profitability/loss management in private and public sector.
· Extensive leadership skills in private and not-for-profit sector.
· Fluent in written and spoken English and Spanish. Conversant in Portuguese and French.
Luisha Valdez-Ramos
High energy, results driven, Human Resources Professional with strategic business perspective and extensive experience in performance management. Strong generalist background includes: employee retention, talent development, business integration, succession planning, employee relations, HR compliance, benefit administration and project management. Excellent interpersonal skills include strong oral, written, and presentation ability to effectively communicate with all levels of employees within an organization. A collaborative leader with proven success in establishing partnerships with line management to increase organizational effectiveness and capability. Recognized for the alignment and implementation of HR strategies across diverse multi-business platforms.
James Casey
James Casey is director of contracts and industrial agreements at The University of Texas at San Mateo. At UTSM he is responsible for creating the Office of Contracts and Industrial Agreements and negotiating a wide variety of legal agreements. He is the VPR representative on the International Advisory Council. He recently received the Distinguished Service Award from NCURA. He has 17 years experience in university research administration and local government. Prior to that, he practiced law in Wisconsin.
James has been a member of the National Council of University Research Administrators (NCURA) since 1995. He is currently Senior Co-Editor of the NCURA Magazine, the 2008-09 Chair of the International Neighborhood, and a member of the International Commission. He has served on the National Board of Directors.
He presently is co-chair of the International Research Collaborations project at the Government- University-Industry Research Roundtable. He has reviewed large center grant proposals for major U.S. Government granting agencies, including the NIH, NSF, and HUD.
Dr. Casey served as a visiting professor of leadership at Upper Iowa University, Hong Kong, China, teaching courses in international business economics, U.S. Government, critical thinking, and music. In law school he spent a summer in London, England, studying Soviet, European Community, and international business law. From 1995-2000 he served as the Principal Investigator and Project Director for the Fulbright-Hays Training Grants Program at Northwestern University. He has extensive lecturing experience, both in the U.S. and overseas, the latter including Australia, China, Denmark and Ireland.
Gary Wolfe
· 20+ years knowledge and experience implementing Lean management systems including Hoshin Kanri (Strategy Deployment), Cross-Functional Teams and Daily Management.
· Expert in Lean improvement techniques including: 5S, pull systems, Value Stream Mapping, Kaizen, Flow Systems, A3, and Standard Work.
· Experience in coaching senior level leaders through large scale change, strong project management and change management principles and practice.
· Advanced written & verbal communication skills including, interpersonal, negotiation, facilitation. Analytical organizational development and change management skills.
· Completed numerous Lean and Six Sigma courses, including a four week Lean Six Sigma Black Belt program in 2007.
· Retired U.S. Navy Reserves Chief Petty Officer.
Deborah Peterson
Seasoned strategy and market development leader with B2C and B2B experience, success in identifying new opportunities and market entry strategies. Creating and delivering research based market development, branding and communications strategies that support local growth and protect or reposition key businesses.
Experienced at representing the marketing function at the executive level and building advocacy for marketing change programs aligned to senior management goals.
Practiced at building and restructuring marketing organizations and teams. Proficient at building new, results focused operating models that better map the marketing function to dynamic business environments, including adapting budget responsibilities and introducing measurement and accountability.
Adept at leading virtual teams. “Can do” team leader who can operate effectively locally, regionally and
nationally both as a manager and as a team member.
Developed numerous integrated, ROI focused market shaping programs that set the bar in marketing excellence and built brand presence for organizations across all elements of the marketing mix, including overseeing strategic partnering and alliance relationships.
Work with Management to ensure right mix of features, positioning and price. Direct planning, organizing, staffing, training, and managing all marketing functions to achieve the company’s objective of aggressive revenue and earnings targets and visibility while ensuring marketing messages and positioning are aligned with the corporate direction.
Bill Callaway
Business management professional in wastewater and manufacturing with 25+ years working for global US companies. Professional civil/environmental engineer and attorney. Lean Six Sigma Black Belt & Champion with extensive experience in developing and managing projects and leading cross-functional organizations. Able to identify and solve complex problems by putting together the right talent, leading and coaching the teams to success. Passionate about continuously improving business processes to enable companies to grow sales and profits. Effective communicator with customers, suppliers, executives and peers. Collaborative leadership with ability to build fully engaged management teams. High energy and sense of responsibility; passionate about people and business. Advanced education in diverse fields which promotes understanding in multiple dimensions.
Samuel Monnie
* An award winning Marketer with 12 years proven International experience in building global brands, through delivering profitable sales growth within the consumer goods and retail sectors.
* A first class track record at problem solving, marketing strategy and pioneering innovation, via a persuasive, engaging, energizing and agile leadership style.
* Writer of the marketing blog – Brand Curious:Devotion to uncover, investigate and learn about brands, innovation and creativity of all kinds, ‘across the pond’ and beyond!
* Companies I have worked for – Sears, Procter & Gamble, Gillette, Safeway and HMV entertainment retail.
* Positions in Germany, Switzerland, UK alongside foreign language proficiency: French, German (Intermediate).
* Ability to deliver a business ‘turnaround’ and profit growth ahead of competition.
* Accomplished presentation and training skills – engaging and persuasive communicator.
* Outstanding track record for performance is highlighted via the following awards:
o Winner – Global Marketing Innovation and Brand Building award for holistic marketing (Gillette) o Winner – Training and Innovation award by making Marketing mastery an enjoyable experience (Braun/P&G)
o Winner – Best Final Year Marketing Graduate (Chartered Institute of Marketing award) – First Class degree classification (equivalent to 4.0 GPA)
Kate Allen
Research and engineering executive with over 30 years of professional experience leading exploration, development, commercialization and optimization of consumer products and process technology. Held positions with Kimberly-Clark Corporation, Harley-Davidson Motor Company, Ford Motor Company and The Black Clawson Company.
Background includes technical and executive leadership positions in corporate research and engineering as well as manufacturing environments. Conducted business across the world with regional offices and manufacturing locations, equipment and raw material suppliers, and technical service providers.
Extensive background in product and technology development, capital project execution, and life cycle maximization. Have forged several multi-million dollar joint developments and have been granted 11
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