1. Discuss three external industry changes that have affected companies’ profitability within the beverages industry.1. Discuss three external industry changes that have affected companies’ profitability within the beverages industry.
2. What strategy does Coca Cola’s follow to create competitive advantage over rivals? Discuss one strategy for each of the marketing mix elements: product, price, place and promotion.
3. Discuss one strength and one opportunity that could help Coca Cola achieve better performance in the future.
4. Discuss one weakness and one threat that could hinder Coca Cola’s success in the future.
