Create a direct marketing campaign
Project Case
1. Choose your group members. 2 – 4 members are suggested.
2. Choose a creative group/ advertising agency name and design a logo. Your agency should specialize in direct marketing. Ten (10) extra credit points for the most creative name and 10 extra credit points for the best logo. Entrants must be complete and in final copy. No drafts.
3. Choose an online “in a box” or food marketing company. Examples can include Barkbox, Blue Apron, Itsy, Dollar Shave Club etc.
4. Create a direct marketing campaign with the tools you think most specifically compliments their other marketing targets and media choices.
5. There will be both an oral presentation or Pitch using the Direct Marketing Tool.
