Assignment: Create a Marketing Communication Strategy
Assume you are a marketing communications consultant for the owners of Ready Made Magazine. Prepare an integrated marketing communication strategy for their target market.. Remember, you must have a clear and compelling message.
Your strategy should be submitted in a written report. Be sure to consider all elements of the promotion mix: advertising, personal selling, sales promotion, public relations/publicity, direct marketing, and online marketing. For each element :you decide to use, provide a specific communication objective. Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
Remember the importance of knowing your audience as your construct this plan. The owners would expect this plan to be detailed, professional, and make appropriate use of marketing terms and concepts that you have learned in this course.
Support your paper with at least three scholarly resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 5-7 pages, not including title and reference pages
