You will choose a product or service for this assignment. You will compare market research, analyze competition, develop pricing, channel strategies, and create marketing programs and budget.
Grading for this assignment will take into consideration clarity of thinking, understanding and application of marketing concepts and tools. Demonstrate that you have analyzed your target market and competitors.
Proper spelling, grammar, clarity and style appropriate for a business proposal are expected and will be graded. The marketing plan should be 15-18 pages in length, double-spaced. Cite your sources, using the APA format, in your project paper.
