Create strategies to assess the environment
Marketing Management
Use the same publicly traded organization that you selected for complete this discussion.
Discussion – Strategic planning and management is a leading management tool. The tasks in the strategic management process include:
Set a mission or vision.
Create strategies to assess the environment.
Appraise company capability.
Craft future strategies.
Implement the strategy.
Evaluate and control the strategy.
Using your selected organization and industry, provide a brief analysis on how effective the management has been aligning each of the above processes.
Your discussion post should be a minimum of 400 words and incorporate at least two scholarly reference along with citations from one of the required readings.
Readings -Use your textbook, Crafting and Executing Strategy, to read the following:
Chapter 1, “What Is Strategy and Why Is It Important?”
Chapter 2, “Charting a Company’s Direction: Its Vision, Mission, Objectives, and Strategy.”
Collis and Rukstad’s 2008 article, “Can You Say What Your Strategy Is?,” in Harvard Business Review, volume 86, issue 4, pages 82-90.
Porter’s 1996 article, “What Is Strategy?,” in Harvard Business Review, volume 74, issue 6, pages 61-78.
Multimedia – Suggested Video
In the following optional video, Michael Porter explains strategy: Leaders in London (Producer). (2009). What is strategy? [You TubeVideo].
The Discussion must be within a different industry than the company you used in the past. Suggested Topic: SMART PHONES or TV APPLIANCES Industry.
