critically evaluate university of bedfordshire website

In order for the University of Bedfordshire (UoB) to better achieve its strategy for the recruitment of
UK and international students (undergraduate and postgraduate), you are required to conduct the
following activities to inform decision­making:• Critically evaluate UoB’s online student recruitment
strategy and its website design for the purpose of recruiting and converting undergraduate and
postgraduate students to UoB;
• Make recommendations for improving the effectiveness of its website and online strategy for student
recruitment;
• Suggest how UoB should allocate its online marketing budget to maximise student recruitment, and
why?